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Realistic expectations & brands that ‘change the world’.
Read more: Realistic expectations & brands that ‘change the world’.The comments made by Unilever’s CEO on the purpose of Brand Purpose make for a very sane take on brand management. I have been musing about this in this post.
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On graphic design, agencies & ways of working.
Read more: On graphic design, agencies & ways of working.I wrote this after a trip to Paris back in March.
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“You’re the girl who’s studying Brand Management, right? Good luck!”
Read more: “You’re the girl who’s studying Brand Management, right? Good luck!”“Thanks!” One of the perks of the lockdown, and there haven’t been that many, has been the opportunity to know my local area and my neighbours better. There are five parks nearby, and I could easily knock myself out looping through all of them for my daily dose of physical activity if I wanted to.…
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There are 366 days in a year and any of these may be used to run an ad.
Read more: There are 366 days in a year and any of these may be used to run an ad.Browsing through the CNN website, I came across a story reporting that ABC Universal did not run a TV ad for female postpartum pads on the evening of the 2020 Academy Awards. The network labelled the ad “too descriptive and too graphic”; although it asked the manufacturer Frida Mom to edit the ad, these edits…
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“There’s freedom in creativity.”
Read more: “There’s freedom in creativity.”I have summed up my experience attending a class in Abstract Painting at Pratt Institute in New York in the following article on LinkedIn.
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D-Pod, Personable Design & Retail.
Read more: D-Pod, Personable Design & Retail.One of the most beautiful things about a beautifully designed object is that it can make you feel unique. You look at it, at its colour and its shape, and immediately its functional and emotional attributes transfer onto you. You feel current, in the know, and modern. You feel you have good taste in the…
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Excerpt from Option B, Failing and Learning At Work, Sheryl Sandberg, Adam Grant.
Read more: Excerpt from Option B, Failing and Learning At Work, Sheryl Sandberg, Adam Grant.“When it’s safe to talk about mistakes, people are more likely to report errors and less likely to make them. Yet typical work cultures showcase successes and hide failures. Just look at any resume; I have never seen one with a section called Things I Do Poorly. Scientist Melanie Stefan wrote an article challenging her…
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Vocal Media.
Read more: Vocal Media.I have found Vocal Media, a publishing platform where you can post your stories for the wider world to read. I feel the benefit is that the platform already has traction, bespoke communities with bespoke interests and followers. I have decided to post there every now and then as a way of channelling the energy…
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The design lesson.
Read more: The design lesson.Design flows with the purpose it meets and changes colour, material and shape to become a part of its environment every time it is created. It flows with the age it is created in and progresses with time. It renews for existing circumstances, though its past forms are regarded as important milestones on the timeline…
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How virtual reality can melt your heart.
Read more: How virtual reality can melt your heart.The Tenement Museum, 97 Orchard Street I ‘spoke’ to a Greek immigrant who moved to New York in 1913 at the weekend. Her name was Victoria Confino and I ‘met’ her on one of the tours organized at the Tenement Museum at 97 Orchard Street on the Lower East Side. This was one of the…