“A Japanese Constellation: Toyo Ito, SANAA, and Beyond” is an exhibition on contemporary architecture recently hosted by the Museum of Modern Art in New York. It provided an interesting perspective on what architecture could look like in the future and the role it could play to answer the urban development needs of our generation (reduced space availability, higher demographics, increased demands on functionality, and imperative … Continue reading A Japanese Constellation: Toyo Ito, SANAA, and Beyond.
Design is the interface that helps us decode the world and everything that is a part of it. It introduces us into what we see and invites us to explore it. Mountains cannot reveal the ore that lies within them when you glance at them for the first time; but the outward layers of thick black rock define them as entities that can be further researched and … Continue reading Design – and all that is around.
I recently attended a session at Google Campus, courtesy of being an alumna of Squared Online. Oh, those were the days. It covered some of the innovative projects that Google has recently spearheaded in its work to help digitalise pretty much every other industry out there. One of these has been ‘Google presents – Inside Abbey Road Studios’. This is a project through which the … Continue reading Welcome to your virtual tour.
Truth be told, I skip YouTube ads as soon as the “Skip ad” sign comes on, but the Beats by Dre – Wireless feat. LeBron James one got me hooked. Now that I’ve watched it +30 times, I can sum up that “something” as follows: the opening frames that set the scene in Akron, Ohio, and LeBron’s mother welcoming him back home; LeBron returning to the … Continue reading Frenetic notes on this #BeatsbyDre ad I’ve watched 30 times.
Curious about online education and learning new stuff, I decided to attend several online courses at the start of the year. The former, a MOOC in Content Strategy provided by Coursera.org; the latter, a six-month course in Digital Marketing, Squared Online, provided by Google. One experience in the bag and the other one under way, I’m starting to see the merits of online education – and … Continue reading Getting Online Education Right #squaredonline
One of the biggest takeaways from Module 3 has been companies’ need to understand customers now more than ever. Leaving aside the variety of traditional media channels that allow them to get their products and services in front of customers, there is also a wide variety of digital channels (websites, Social Media, mobile) and tools that inundate companies with data about their customers’ behaviours. The … Continue reading ZMOT and Customer Journeys, What a Rollercoaster #squaredonline
Thinking about the main takeaways from my Module 2 journey with Squared Online, I’d say Malcolm Bell’s talk on the beginnings of Zagorra is a great example of the importance of MVPs (minimum value propositions) in product success. AN MVP ZAGORRA DID NOT HAVE TO SWEAT FOR. As a new business in the (online) marketplace of sportswear, Zagorra – now an established player in the sportswear … Continue reading The Beauty of Great MVPs: Zagorra #squaredonline