Hello, I’m Irina.
I’ve always thought excellent Client Services starts with “Why”. Understanding a client’s vision for their business and brand, translating it through strategy to deliver inspiring design and creative.
It’s a perspective that enables me to create outcomes that help businesses rather than output which appears “just because”.
I graduated from King’s College London with a Master’s in International Marketing in 2012. I started working agency-side in 2013, and have been freelancing and contracting since 2017, working with independent and network-based design, branding and creative agencies, as well as in-house studios and clients.
What I do:
- Lead Client Services & generate organic growth
- Shape brand strategy & transformation programmes
- Develop cultural insights & thought leadership
Outside of work, I enjoy art, reading, and travelling. I live in London, and remain perpetually in love with the city of New York.
Irina Gheorghe 