Hello, I’m Irina,
A Client Services professional helping agencies and brand-led organisations scale. I lead client relationships and delivery, aligning creative, commercial and operational needs, and turning vision into structure so that great work can happen at pace and consistently.
I’ve always thought excellent Client Services starts with “Why”? Understanding a client’s vision for their business and brand, translating it through clear briefs and strategy to deliver inspiring design and creative. It’s a perspective that enables me to create outcomes that meet business requirements rather than output which appears “just because”.
(Outside of work, I’ve created “Irina Writes”, a LinkedIn newsletter that shares reflections and provocations from inside the branding industry and aims to frame how agencies and brands could respond.)
Known to enjoy art, travelling, and to be perpetually in love with the city of New York.
What I do (link here)
Irina Gheorghe 