Hello, I’ve always thought excellent Client Services starts with “Why” Understanding a client’s vision for their business and brand, translating it through clear briefs and strategy to deliver inspiring design and creative. It’s a perspective that enables me to create outcomes that meet business requirements rather than output which appears “just because”.
I graduated from King’s College London with a Master’s in International Marketing in 2012. I started working agency-side in 2013, spending a year and a half at Stafford Long & Partners on Fleet Street and delivering employer branding and graduate marketing campaigns for professional services brands (Arriva, Cushman & Wakefield, etc.).
I wanted to experience the wider world of branding, so I moved to Conran Design Group in 2014, where I led brand development programmes for healthcare organisations in Europe and the US.
I started freelancing and contracting in 2017, and I’ve since worked with independent and network-based design, branding and creative agencies, as well as in house. More on my experience here.
I collaborate with teams that need senior support across client services, delivery and growth, or are looking for someone who can step in, take ownership and get things moving.
Known to enjoy art, travelling, and to be perpetually in love with the city of New York.
Irina Gheorghe 