Design – and all that is around.

Design is the interface that helps us decode the world and everything that is a part of it. It introduces us into what we see and invites us to explore it. Mountains cannot reveal the ore that lies within them when you glance at them for the first time; but the outward layers of thick black rock define them as entities that can be further researched and explored until their full riches are discovered.

Design is the safe ground that eases us into our interactions. It is ubiquitous and seamless. We see it everywhere we look and in everything we look at. It is what our eyes are naturally created to see and work with.

Design helps us define and anchor the object of our visualisation in the wider context. Still, it looks like it’s not actually there and allows us to look past it at the bigger picture.

Design serves and thrives in interactions with people. It lives on its own but further comes to life when it is engaged with. Monet’s Lilies beautifully adorn a room at the Museum of Modern Art in the darkness of the silent night and in the vibrant light of day. Yet they take on richer meaning as soon as visitors come in and their beauty becomes relevant to each person walking through the room birthing further interactions and conversations.

Design captures all senses. It spurs imagination, opportunities and action. It is, above all, sublimely personal.

It exists everywhere we look and many times we’re not aware we are looking at it.

Inspired by: “Design is a bridge between a brand and its audiences. Great design makes that connection a bond.”

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