I started working in design and branding shortly after completing my Master’s at King’s College London in 2012.
Initially working in the specialised field of graduate marketing and employer branding, I branched out into the wider world of design and branding agencies – and also client-side, gaining experience in client services and organic growth, shaping brand evolution programmes, leading multichannel initiatives, and directing projects and creative operations.
What I do:
- Strengthen client relationships & generate organic growth
- Shape brand strategy & evolution programmes
- Lead multichannel campaigns & digital initiatives
- Direct creative operations & studio management
Strengthen client relationships: Strong and trust-based client relationships begin with good listening skills, understanding and delivering on immediate briefs on time and on budget. I focus on building good rapport with clients from the moment we start working together, reassuring them their initiatives are in good hands and taken care of. I work collaboratively with client and internal agency teams, moving projects from brief and strategy to concept and production, allowing agencies to confidently deliver on existing requirements and build a bridge towards what comes next.
- Client Services [Contract, Freelance]
Once the relationship is established, there’s an opportunity to create additional structures around it that nurture it and allow it to grow.
Generate organic growth: Generating additional value for clients is key to retention and client satisfaction, as well as to agency stability and growth. I can formalise and implement organic growth programmes allowing agencies to map, actively pursue and convert opportunities with existing clients. This creates opportunities to further partnerships, taking the guesswork out of how agencies contribute to the growth of client brands and building visibility and certainty into organic pipelines.
- Organic Growth [Contract, Fractional]
Lead multichannel campaigns & digital initiatives: Multichannel campaigns and digital initiatives are key to successful growth, allowing brands to work towards achieving their strategy and objectives. I can direct multichannel campaigns and digital initiatives from start to finish, defining scopes of work, timelines, and ways of working, so that projects progress smoothly across phases and complete successfully allowing their objectives to materialise.
- Project Direction [Contract, Freelance]
Direct creative operations & studio management: Creative Operations & Studio Management are key to agency success, providing stability towards day-to-day delivery and enabling teams to plan for long-term goals. I can turn Creative Operations and Studio Management into strategic agency functions, refining and implementing nimble ways of working, setting KPIs for success, and reporting enhancements back into the wider agency management team so that overall business operations can thrive.
- Creative Operations Management [Contract, Freelance]
Agencies: Bloom London, Boldspace, Coley Porter Bell (Ogilvy/WPP), Conran Design Group London and New York (Havas), Earnest (now Transmission), Gather London, Hornall Anderson (now Sid Lee), J2X, Nalla, Pentagram, R-Design, Siegel+Gale (Omnicom), Stafford Long & Partners (LHH), Structure by Design, Superunion (now Design Bridge & Partners/WPP), Wolff Olins (Omnicom), Zag.
Brands: Abu Dhabi Media, Acelity, Accelya, Arriva, Barclays, Baxalta (Part of Shire), Britvic (J2), Cushman & Wakefield, EE, The FIA, Grant Thornton, Informa (FanExpo, Informa Corporate, Informa Connect, Informa Tech, Lloyd’s Maritime Academy), Kearney, LHH, Landsec, Medela, Merck KGaA, Merck-MSD, Mitsubishi UFJ Securities International (Part of MUFG), Nutricia (Part of Danone), Nottingham Building Society, Option Care, Scandinavian Airlines, Splio, Tesco Mobile, Teva, Unilever (St Ives, TRESemme, Vaseline).
Client industries : Banking & Financial Services and Indemnity, Consumer (Baby Care, FMCG), Drinks (Coffee, Soft Drinks, Alcoholic), Healthcare, Luxury, Mobility, Nutrition, Payments, Pharmaceuticals, Property & Real Estate, Professional Services (Consulting, Talent Management), Transport & Aviation, Tech & Telecommunications.
In-house: Dojo Tech, Gardiner & Theobald, The Medical Defence Union (MDU).
Project & studio management platforms: Asana, Monday.com, Paprika, Smartsheet, Streamtime, Trello.
CV | LinkedIn
Irina Gheorghe 